After reading the Smashing Magazine article Career Advice For Graduating Web Design Students, here are the main points and excerpts that I consider most important

What is the problem?

When planning a website or any kind of project, it is important to have goals and objectives.

“One of the best pieces of advice I’ve ever received as a web professional is that an amazing design that doesn’t solve any problems is not as valuable as an adequate design that addresses the company’s problems and improves their business” (Girard, 2014).

Without goals and objectives, a project is pointless, because it has no end, and by definition, it would cease to exist as a project. Therefore, when planning a design project, consider the goals and objectives- what problem are you trying to solve?

“One of the best ways to ensure that your ideas are taken seriously is to tie them to actual business solutions. A suggestion for a particular approach, like responsive design, or an explanation for why you’ve made certain design choices will be better received if you show how they will solve specific problems”  

Take the ‘challenging’ Road Less Travelled by 

The web industry continues to grow in unique directions as more people discover its possibility and potential.

“The web industry is not a single road. You can take many different routes, and those routes are often opportunities to grow. But they also likely entail change for you. Don’t allow fear of change or uncertainty about new responsibilities to keep you from growing” (Girard, 2014).

For example, there are more and more apps and websites targeted toward health and education. Needs of the industry change with new technology platforms like tablets and smartphones and new and growing audiences of users, like older people. 

“Learn to recognize that some paths you encounter are detours and not right for you, while others are opportunities to be seized upon. Be mindful of these opportunities, be open to change, and be willing to challenge yourself” (Girard, 2014).

Therefore, when you think about what you can do for a career, consider how you can adapt to these changing needs and take the road less travelled by.

The Road Not Taken
TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same, 
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.        
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
-Robert Frost
Reference: Jeremy Girard. Career Advice For Graduating Web Design Students. Smashing Magazine. 18 June 2014. Web. 13 June 2014. <>